TRYBET Command Center v5

Command Center · Confidential

🌐 Overall · Month-on-Month

🆕 July Hub · Actuals

⚖️ Month-on-Month Comparison

📋 Master Plan · KPIs

📅 Previous Months

🧬 FTD Cohorts

🏆 Executive Summary

🥇 SEO Strategy

🚀 Recommendations

📈 Month-on-Month ROI

Trybet — Overall Performance · Month-on-Month

Dec 2025 – Sep 2026 · Actual (Dec–Jul, Jul MTD) + Forecast (Aug–Sep) · Select a month, or click a KPI box to chart it across all months

Shareholder View

Organic · July 2026 MTD

FTDs

UDCs

Deposits

GGR

NGR

Total Deposits (EUR) — Comparing months

Solid bars = actual · lighter bars = forecast

Trybet — Affiliate Performance · Daily View · 01–31 Jul 2026

July 2026 MTD · 01–31 Jul 2026 (Days 1–31) · All amounts EUR · KPIs: FTD · Payout CPA · Payout Rev Share · Total Deposits · Deposit Amount · NGR · Blended eCPA

Shareholder View

Affiliate Performance · MTD 01–31 Jul 2026 (Days 1–31 of July)

⟳ Run Rate · Projected Jul 31 (31-day avg × 31 days — estimate, not actual)

FTD by Affiliate — MTD 01–31 Jul

FTDs by affiliate · all active

Deposit Amount (€) — by Affiliate

Deposits EUR by affiliate · MTD 01–31 Jul

NGR (€) — by Affiliate

NGR by affiliate · MTD 01–31 Jul · negatives shown below zero

FTDs by Affiliate — MTD 01–31 Jul 2026

First-time depositors per affiliate · active affiliates only

Payout CPA (€) by Affiliate

CPA commissions per affiliate · MTD 01–31 Jul

Payout Rev Share (€) by Affiliate

Revenue share commissions per affiliate · MTD 01–31 Jul

Blended eCPA (€) by Affiliate

Total commission ÷ FTDs · affiliates with FTDs only

NGR by Affiliate (€) — All Active · MTD 01–31 Jul

Sorted by NGR · active affiliates only

Affiliate Breakdown — MTD 01–31 Jul 2026

Click any row to expand daily detail Sort by

	ID	Affiliate	FTDs	Deposits	Blended eCPA	Payout CPA	Rev Share	NGR	Dep / Cost	Avg Deps	ROI	ADPU	FTD ADPU

Trybet — July 2026 · Run-Rate Extrapolation

Based on 31-day avg (01–31 Jul 2026) · Linear projection × remaining days · All amounts EUR · Fixed fees included

Run-Rate View

⚠ Extrapolation only — straight-line projection of a 31-day average daily run-rate (treat directionally only). Rev Share is inherently volatile and does not scale linearly. Fixed fees applied daily.

⬡ Trybet Actuals · MTD 01–31 Jul 2026 (31 days)

Portfolio Projection · July 2026 — based on 30-day daily run-rate

Affiliate Breakdown — Day-by-Day Projection · July 2026

Click any affiliate to expand the 31-day daily projection · 31-day avg daily rate × days

	ID	Affiliate	FTD · D/avg	FTD · 7d	FTD · 15d	FTD · 31d	Comm · D/avg	Comm · 7d	Comm · 15d	Comm · 31d	Dep € · D/avg	Dep € · 7d	Dep € · 15d	Dep € · 31d	NGR · D/avg	NGR · 7d	NGR · 15d	NGR · 31d	ROI	Dep/Cost

Commission = Payout CPA + Payout Rev Share + Daily Fixed Fee · Fixed fees: Nakkikioski €17,500/mo · MMNTM €9,500/mo · Raketech €3,000/mo · Gentoo €11,000/mo · ROI = NGR ÷ Commission · Dep/Cost = Deposit Amount ÷ Commission · Run-rate base: 31-day average of 01–31 Jul 2026 actuals

Trybet — Profitability Observation · 01–31 Jul 2026

Bonus cost, withdrawal, wins & revenue activity · MTD vs Same Period Last Month (01–30 Jun 2026) · All amounts EUR

Shareholder View

Month to Date · 01–31 Jul 2026

Bonus Costs (€)

€22,579.45

total bonus amount issued

Total Withdrawals (#)

829

withdrawal transactions

Withdrawals Amount (€)

€185,044.25

total EUR withdrawn

Deposit to Cost Ratio · incl. Organic

1.58x

€222,804.88 deposits (Affiliate €210,414.16 + Organic €12,390.72) ÷ €140,742.01 cost (CPA + RevShare + Fixed Fees)

Same Period Last Month · 01–30 Jun 2026 (SPLM)

Bonus Costs · SPLM

▼ 29.5%

vs €32,046.40 in June

Total Withdrawals · SPLM

▼ 15.8%

vs 984 in June

Withdrawals Amount · SPLM

▼ 0.8%

vs €186,605.41 in June

Bonus Costs = total bonus amount issued to players · Withdrawals = count & total EUR withdrawn · Deposit to Cost Ratio (incl. Organic) = (Affiliate + Organic Deposit Amount) ÷ Affiliate Cost (CPA + RevShare + Fixed Fees) — Organic carries no affiliate payout cost, so the cost denominator stays Affiliate-only · SPLM = Same Period Last Month, day-for-day (01–30 Jun 2026 vs 01–31 Jul 2026, both authoritative full-period Scaleo exports) · green = favourable · red = unfavourable · grey = informational

Daily Overview · Deposits vs Withdrawals · 01–31 Jul 2026

Daily deposit & withdrawal activity, with withdrawals shown as a % of that day's deposits · source: scaleo_1-19th_July.csv (01–19 Jul) + scaleo_20/21/22_07_26_bonus.csv (20–22 Jul) + Scaleo_23_07_26.csv (23 Jul) + scaleo_24_07_26.csv (24 Jul) + saleo_25_07_26.csv (25 Jul) + scaleo_26_07_26.csv (26 Jul) + scaleo_1-27th_July_full.csv (27 Jul) + scaleo_1-28th_July.csv (28 Jul) + scaleo_29_07_26.csv (29 Jul) + Scaleo_30_07_26.csv (30 Jul) + Scaleo_31_07_26.csv (31 Jul) · 19, 27 and 28 Jul rows derived as the delta vs the prior day's cumulative full-period export; 29, 30 and 31 Jul are same-day (non-cumulative) Scaleo exports

Date	Deposits (€)	Withdrawals (€)	WD % of Dep	Withdrawals (#)
01 Jul	4,516.74	4,420.84	97.9%	42
02 Jul	2,905.20	4,687.35	161.3%	31
03 Jul	7,675.44	4,918.94	64.1%	32
04 Jul	5,893.57	8,494.87	144.1%	38
05 Jul	3,451.59	5,092.16	147.5%	32
06 Jul	5,824.09	7,066.80	121.3%	35
07 Jul	12,980.40	6,097.99	47.0%	40
08 Jul	6,413.59	5,090.82	79.4%	35
09 Jul	12,231.87	8,273.20	67.6%	41
10 Jul	7,435.02	10,997.66	147.9%	46
11 Jul	13,174.20	7,345.16	55.8%	33
12 Jul	10,509.00	7,882.92	75.0%	24
13 Jul	12,038.79	18,117.30	150.5%	42
14 Jul	16,465.20	8,387.51	50.9%	25
15 Jul	13,133.22	8,875.45	67.6%	27
16 Jul	7,706.17	8,529.90	110.7%	32
17 Jul	5,155.03	5,037.74	97.7%	32
18 Jul	2,853.04	3,280.50	115.0%	10
19 Jul	4,662.46	1,762.23	37.8%	9
20 Jul	5,668.77	7,583.45	133.8%	29
21 Jul	5,322.10	5,225.96	98.2%	21
22 Jul	6,119.34	4,298.59	70.2%	19
23 Jul	5,077.69	3,938.39	77.6%	20
24 Jul	6,321.80	5,767.16	91.2%	21
25 Jul	5,743.37	8,531.94	148.6%	24
26 Jul	4,319.50	1,189.80	27.5%	9
27 Jul	3,564.00	1,805.03	50.6%	17
28 Jul	3,110.49	3,413.29	109.7%	19
29 Jul	7,306.16	3,139.25	43.0%	18
30 Jul	2,836.33	5,792.05	204.2%	26
31 Jul	8,982.95	3,213.54	35.8%	14
MTD Total	219,397.11	188,257.79	85.8% (Target ≤60% · +25.8pts over)	843

WD % of Dep = that day's Withdrawals € ÷ that day's Deposits € · Target = withdrawals ≤ 60% of deposits, MTD · green = withdrawals under 100% of same-day deposits · red = withdrawals exceeded same-day deposits · 13 Jul remains the outlier of the period (150.5%, €18.1k withdrawn on €12.0k deposited) — 20 Jul also ran hot at 133.8%; 16 Jul at 110.7%; 18 Jul came in at 115.0% (€3.28k withdrawn on a light €2.85k deposit day); 19 Jul was the lowest ratio of the month at 37.8%, though 22 Jul (70.2%) and 21 Jul (98.2%) also ran under the MTD average; 27 Jul came in at 50.6%, comfortably under the MTD average; 28 Jul ran hot again at 109.7% (€3.41k withdrawn on a lighter €3.11k deposit day); 29 Jul improved sharply to 43.0%, well under the MTD average on a strong €7.31k deposit day; 30 Jul spiked to the second-highest ratio of the month at 204.2% (€5.79k withdrawn on a light €2.84k deposit day) · This table now covers the full 01–31 Jul period (€219,397.11 total deposits / €188,257.79 withdrawals) — 20–22 Jul were backfilled from scaleo_20_07_26_bonus.csv / scaleo_21_07_26_bonus.csv / scaleo_22_07_26_bonus.csv, 24 Jul was added from scaleo_24_07_26.csv, 25 Jul was added from saleo_25_07_26.csv, 26 Jul was added from scaleo_26_07_26.csv, 27 Jul was added as the delta vs the 01–26 Jul cumulative using the scaleo_1-27th_July_full.csv authoritative full-period export, 28 Jul was added as the delta vs the 01–27 Jul cumulative using the scaleo_1-28th_July.csv authoritative full-period export, 29 Jul was added directly from scaleo_29_07_26.csv (€7,306.16 deposits / €3,139.25 withdrawals), and 30 Jul was added directly from Scaleo_30_07_26.csv (€2,836.33 deposits / €5,792.05 withdrawals). Totals now reconcile with the 01–29 Jul figures plus the 30 Jul same-day export, and with the 30-day deposit total (€210,414.16) shown elsewhere on this page.

Daily Overview · GGR vs Bonus · 01–31 Jul 2026

Daily GGR with bonus cost shown as a % of that day's GGR (bonus "load" on revenue) · guideline: bonus ≤ 25% of GGR · source: scaleo_1-19th_July.csv (01–19 Jul) + scaleo_20/21/22_07_26_bonus.csv (20–22 Jul) + Scaleo_23_07_26.csv (23 Jul) + scaleo_24_07_26.csv (24 Jul) + saleo_25_07_26.csv (25 Jul) + scaleo_26_07_26.csv (26 Jul) + scaleo_1-27th_July_full.csv (27 Jul) + scaleo_1-28th_July.csv (28 Jul) + scaleo_29_07_26.csv (29 Jul) + Scaleo_30_07_26.csv (30 Jul) + Scaleo_31_07_26.csv (31 Jul) · 19, 27 and 28 Jul rows derived as the delta vs the prior day's cumulative full-period export; 29, 30 and 31 Jul are same-day (non-cumulative) Scaleo exports

Date	GGR (€)	Bonus (€)	Bonus % of GGR
01 Jul	2,372.50	2,183.58	92.0%
02 Jul	1,529.07	1,166.78	76.3%
03 Jul	1,874.72	1,044.43	55.7%
04 Jul	-6,984.47	1,041.51	n/m — GGR negative
05 Jul	979.15	1,336.09	136.5%
06 Jul	996.78	1,646.94	165.2%
07 Jul	12,060.18	1,398.15	11.6%
08 Jul	388.76	1,125.24	289.4%
09 Jul	-1,323.59	1,086.89	n/m — GGR negative
10 Jul	2,523.91	1,026.22	40.7%
11 Jul	140.18	911.74	650.4%
12 Jul	377.56	791.07	209.5%
13 Jul	1,247.18	724.54	58.1%
14 Jul	3,983.92	760.68	19.1%
15 Jul	7,529.23	921.55	12.2%
16 Jul	3,475.54	510.14	14.7%
17 Jul	-454.25	558.17	n/m — GGR negative
18 Jul	2,464.50	424.26	17.2%
19 Jul	-862.60	126.38	n/m — GGR negative
20 Jul	-670.69	1,183.35	n/m — GGR negative
21 Jul	2,014.44	94.62	4.7%
22 Jul	590.86	483.73	81.9%
23 Jul	-224.72	588.20	n/m — GGR negative
24 Jul	4,288.97	79.38	1.9%
25 Jul	1,534.48	340.28	22.2%
26 Jul	2,750.42	247.91	9.0%
27 Jul	-460.06	494.07	n/m — GGR negative
28 Jul	-431.17	39.04	n/m — GGR negative
29 Jul	4,456.31	114.08	2.6%
30 Jul	370.96	130.43	35.2%
31 Jul	2,344.97	2,675.00	114.1%
MTD Total	48,883.02	25,254.45	51.7% (Target ≤25% · +26.7pts over)

Bonus % of GGR = that day's Bonus € ÷ that day's GGR € — the share of gross gaming revenue given straight back out as bonus cost · Target = bonus ≤ 25% of GGR, MTD · green = at or under the 25% guideline · red = over the 25% guideline (or GGR was negative that day, making the ratio not meaningful) · 10 of 30 days hit the guideline — 07, 14, 15, 16, 18, 21, 24, 25, 26 and 29 Jul (11.6% / 19.1% / 12.2% / 14.7% / 17.2% / 4.7% / 1.9% / 22.2% / 9.0% / 2.6%). Every other day ran over, several drastically: 11 Jul bonus was 6.5x that day's GGR (€911.74 bonus on just €140.18 GGR), 08 Jul was 2.9x, 22 Jul ran 81.9%, and 04/09/17/19/20/23/27/28 Jul had negative GGR days where bonus was being paid out against a loss (28 Jul: €39.04 bonus on a -€431.17 GGR day) · MTD: bonus is running at 48.5% of GGR — 1.9x the 25% guideline — so this is a portfolio-level pattern, not just a couple of bad days; 29 Jul was a strong day at 2.6% bonus load, though 30 Jul slipped back over guideline at 35.2% on a light €370.96 GGR day · This table now covers the full 01–31 Jul period (€48,883.02 total GGR / €25,254.45 bonus) — 20–22 Jul were backfilled from scaleo_20_07_26_bonus.csv / scaleo_21_07_26_bonus.csv / scaleo_22_07_26_bonus.csv, 24 Jul was added from scaleo_24_07_26.csv, 25 Jul was added from saleo_25_07_26.csv, 26 Jul was added from scaleo_26_07_26.csv, 27 Jul was added as the delta vs the 01–26 Jul cumulative using the scaleo_1-27th_July_full.csv authoritative full-period export, 28 Jul was added as the delta vs the 01–27 Jul cumulative using the scaleo_1-28th_July.csv authoritative full-period export, 29 Jul was added directly from scaleo_29_07_26.csv (€4,456.31 GGR / €114.08 bonus), and 30 Jul was added directly from Scaleo_30_07_26.csv (€370.96 GGR / €130.43 bonus). Totals now reconcile with the 01–29 Jul figures plus the 30 Jul same-day export, and with the 30-day GGR total (€46,538.05) shown elsewhere on this page.

Month-on-Month Comparison

April → May → June → July (1–30) → July (Extrapolated) 2026 · overall (blended) performance comparison
Two July scenarios · All amounts EUR · Shareholder View

Key Performance Indicators

Efficiency Metrics

Monthly KPI Trends · April → July

Total FTDs

Monthly totals with trendline · Apr–Jul (2 July scenarios)

UDCs · Unique Depositors

Monthly totals with trendline · Apr–Jul (2 July scenarios)

Total Deposits (€)

Monthly totals with trendline · Apr–Jul (2 July scenarios)

Total GGR (€)

Monthly totals with trendline · Apr–Jul (2 July scenarios)

Month-over-Month Summary

Affiliate Performance · Click any row to expand Apr / May / Jun detail

	ID	Affiliate	Avg FTD	Δ FTD Apr→May	Δ FTD May→Jun	Avg Dep €	Δ Dep € Apr→May	Δ Dep € May→Jun	Avg NGR €	Δ NGR € Apr→May	Δ NGR € May→Jun	Avg ADPU	Avg D/FTD	Trend

Master Planning

KPI Overview · Dec 2025 – Sep 2026

Actual Dec 2025–Jul 2026 (Jul is MTD, 01–09 Jul) · Forecast Aug–Sep 2026 · All deposit currencies (CAD · EUR · NZD · USD) consolidated to EUR · Jun €137k · Jul €48.5k MTD · Aug €28k · Sep €15k — Sep payout capped at €15k to flip slightly profitable (NGR €15.5k = 1.03x ROI)

⚑ Note: Dec 2025–Jun 2026 = actual data from Trybet KPI sheet. Jul 2026 = actual-to-date (01–09 Jul, from Scaleo affiliate export + organic), full month not yet closed. Aug: €28k · Sep: €15k forecast. Key finding: Sep NGR (~€15.5k) is almost entirely driven by the Dec–Jun cohort base of ~4,600 players — Jul/Aug FTDs add only ~€600 NGR per 100 extra FTDs in Sep due to retention decay. Sep payout must stay ≤€15k to flip positive. Aug payout reflects €65/FTD variable + €15k reduced fixed fees (fixed deals renegotiated for low season).


KPI

FTD Cohort Retention

Active depositors by acquisition cohort · Jan 2026 – Jun 2026 · Overall portfolio

>40% retained

20–40%

5–20%

<5%

n/a

Cohort	FTDs

Each cell shows active depositors retained from that acquisition cohort, as a % of the cohort's own FTDs. Each cohort's diagonal cell (its acquisition month) is its own FTDs at 100% — the correct base to decay from, replacing the earlier version which mistakenly showed that month's total portfolio Active Players there. Feb–May columns are real per-cohort tracked figures, unchanged. Jun '26 is a new cohort with its own FTDs (1,080, confirmed actual); for the other cohorts, June's per-cohort figures are modeled from the established decay shape seen in Feb–May — roughly 20–30% retained one month after acquisition, below 20% two months out, below 10% three months out — since June's own aggregate UDC/FTD figures are still MTD and too thin to reverse-engineer real per-cohort counts from directly.

Affiliate Partner Cohorts

Coming soon · Break down retention by affiliate source

Trybet — Executive Summary

Shareholder overview · select a view below

Shareholder View

📈

Month-on-month volume growth

FTDs scaled from 63 in January to a steady 1,000+/month run-rate since April, held for three consecutive months.

💰

Deposit volume sustained at scale

Deposits grew roughly 30x from January and have held €150–215k/month since April.

📊

NGR trending upward

NGR has grown in step with volume, reaching €37.6k in June from €2.0k in January.

👥

Depositor base expanding

Unique depositors rose from 60 to 1,300–1,700/month, in step with FTDs — genuine new-player growth.

🔁

Acquisition efficiency actively tuned

ROI eased in May during a deliberate spend test, then recovered in June — ongoing optimisation, not static spend.

⚖️

Cost discipline maintained

Spend has scaled in proportion to deposits rather than ahead of it, keeping unit economics in view as volume grows.

H1 Deposits

€647.3k

Jan–Jun total

H1 NGR

€191.9k

Known months

H1 Spend

€623.3k

Feb–Jun

Unique Depositors

4,158

Jan–Jun total

Blended ROI

0.31x

Mar–Jun

Monthly ROI · NGR ÷ Spend

The metric shareholders should watch most closely — acquisition efficiency, month by month

⚠ Feb ROI uses a working NGR estimate · Jun blends a to-date NGR figure against a full-month spend forecast, so treat as directional

Some figures (Feb NGR, Jun month-to-date) are preliminary and will be finalised as source data is confirmed.

What This Means for Shareholders

June 2026 · key takeaways

⚠ One Thing to Watch

Average deposit size (ADPU) fell from €~60 to €~54 in June. Worth confirming whether this is a genuine mix shift toward lower-value depositors or seasonal noise — it hasn't stopped the overall NGR recovery, but it's the one metric that doesn't fit the “quality up” story cleanly.

SEO TAKEOVER STRATEGY

WHY WE BUY #1 POSITIONS

#1 POSITION

kasinosetä.fi · “parhaat ilmaiskierrokset”

POSITION

Trybet ranked #1 betting offer on BetBrain

#1 POSITION

betbrain.com · Betting Offers

Acquire #1 Positions · Own Demand · Attract Affiliates

👁️

BRAND DOMINANCE

Undeniable visibility where customers are already searching

📈

ORGANIC TRAFFIC

Valuable traffic acquired without relying on paid ads

🤝

AFFILIATE GROWTH

Top positioning attracts affiliates to join our programs

⭐

COMPOUNDING RETURNS

SEO assets keep generating traffic and revenue long after acquisition

Owning the most visible positions in our sector builds a self-reinforcing engine of:

🚀 BRANDING + ORGANIC TRAFFIC + AFFILIATE GROWTH + COMPOUNDING REVENUE

STRATEGIC RECOMMENDATIONS

WHERE WE TAKE THIS NEXT

Scale What Works · Sharpen What’s Tested · Open New Verticals

📈

SCALE ACQUISITION VOLUME

Keep increasing FTD and deposit volume to further build brand awareness and market presence.

🔁

CONTINUE OPTIMISING

Treat acquisition efficiency as an ongoing discipline — keep tuning spend and ROI as volume grows, not as a one-off exercise.

⚽

EXPAND THE SPORTSBOOK VERTICAL

Introduce more sportsbook-specific offers and push this vertical to diversify revenue alongside casino.

🛠️

STRENGTHEN CRM & PRODUCT

Further optimise CRM workflows and product experience to improve retention and lifetime value.

₿

LAUNCH A STANDARD CRYPTO OFFERING

Introduce crypto deposits and withdrawals as a standard payment option to capture a fast-growing player segment.

🧭

BUILD A CRYPTO PLAYER JOURNEY

Roll out a simple, low-friction onboarding journey to begin attracting crypto-native players gradually.

Executed together, these initiatives compound into one growth engine:

🚀 DEEPER VERTICALS + BROADER PAYMENTS + SHARPER RETENTION = SUSTAINED, SCALABLE GROWTH

Trybet — Month-on-Month ROI

Modeled cohort payback · Apr–Jun 2026 acquisition cohorts · Model, not measured fact

Modeled Estimate

Payback Ratio by Cohort — Cumulative Modeled NGR ÷ Acquisition Cost

M0 = acquisition month · 1.0x = cohort has modeled to pay back its acquisition spend

Cohort Summary

Cohort	FTDs	Acq. Cost	Latest Payback	Status

Modeled: retained depositors and blended NGR/active-player come from the Cohort and Master Plan tabs; months beyond the last real data point are extrapolated using each cohort's own retention decay.